Smoothies Brandáil Bhia le Andromachi Kakava

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Smoothies Brandáil Bhia le Andromachi Kakava.

IarannPacáistíocht· 2024

Smoothies Brandáil Bhia

le Andromachi Kakava

Cliant: ABC Design Communication

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

14,308

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152745

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Smoothies Brandáil Bhia

I ndomhan atá ar siúl i gcónaí agus an t-am ag brú, freagraíonn smoothies Jean Paul Lab trí rothaíocht i bpacáistí sé atá lán le spraoi agus blasanna iontacha. Is siombail saoirse iad na rothaithe. I ngach séasúr bogann siad go dána neamhghnách, ag aimsiú bealaí a líonann a saol le pléisiúr, díreach cosúil leis an mblas atá i bhfolach sna smoothies. Tá sé in am scaoileadh leis agus taisteal chuig domhan draíochtúil blasanna Jean Paul Lab ag leanúint conairí an phléisiúra.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Smoothies Brandáil Bhia Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Smoothies Brandáil Bhia ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Smoothies Brandáil Bhia as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Toisí & Pacáistiú: Label: Width 110mm x Height 160mm
Clibeanna: smoothies, jean paul lab, vintage, packaging
Teicneolaíocht Táirgthe: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Dúshlán Deartha: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Taighde: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspioráid: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Fad an Tionscadail: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Sreabhadh Oibríochta: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Baill Foirne: George Ziakas
Costas Lakis