Grumpy Bums Trealamh Bácála do Pháistí le Angela Spindler

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Grumpy Bums Trealamh Bácála do Pháistí le Angela Spindler.

Cré-umhaPacáistíocht· 2024

Grumpy Bums Trealamh Bácála do Pháistí

le Angela Spindler

Cliant: Depot Creative

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #157788

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Grumpy Bums Trealamh Bácála do Pháistí

D'fhorbair an ghníomhaireacht tairiscint an bhranda Sweet Victory ag achoimriú tairbhí an bhranda go foirfe. Chruthaigh siad teanga na bua. Ón bhféiniúlacht straitéiseach bhriathartha agus ón scéalaíocht, chruthaigh siad féiniúlacht amhairc spraíúil, maiscíní branda Grumpy Bums léaráidithe agus dhear siad pacáistiú táirgí agus sócmhainní digiteacha. Le croíluachanna an bhranda maidir le folláine, teacht le chéile agus praiseach gan strus, d'fhorbair an ghníomhaireacht pacáistiú chun a bheith ina eispéireas tarraingteach agus spraíúil trí theaghlaigh a thabhairt le chéile trí bhácáil.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Grumpy Bums Trealamh Bácála do Pháistí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Grumpy Bums Trealamh Bácála do Pháistí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Grumpy Bums Trealamh Bácála do Pháistí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Toisí & Pacáistiú: Box dimensions are as follows:
140 x 200 x 35MM
Clibeanna: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Teicneolaíocht Táirgthe: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Dúshlán Deartha: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Taighde: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspioráid: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Fad an Tionscadail: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Sreabhadh Oibríochta: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Baill Foirne: Creative Director/Designer/Illustrator: Angela Spindler