Inheritance Pacáistiú Biotáille le Easyou Design

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Inheritance Pacáistiú Biotáille le Easyou Design.

AirgeadPacáistíocht· 2024

Inheritance Pacáistiú Biotáille

le Easyou Design

Cliant: Easyou brand design

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

31,460

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #158092

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Inheritance Pacáistiú Biotáille

Is dearadh pacáistíochta é Inheritance le haghaidh biotáille Shínigh. Tá foirm mhinimalach ag an mbuidéal gloine a chomhcheanglaíonn imill chruinne le bonn cearnach, rud a léiríonn an smaoineamh traidisiúnta gur cruinn í an spéir agus gur cearnach í an talamh. Tá caipín an bhuidéil múnlaithe ar nós hata Su Dongpo agus is furasta é a ghreamú agus a oscailt. Insíonn sé léaráid scéalta faoi theaghlach na dTrí Su agus faoi na luachanna a bhaineann leis. Tá an bosca seachtrach déanta as cairtchlár den scoth le cabhradóireacht agus bratú UV. Tá sé mar aidhm ag an dearadh oidhreacht chultúrtha na Síne a chur i láthair tomhaltóirí.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Inheritance Pacáistiú Biotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Inheritance Pacáistiú Biotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Inheritance Pacáistiú Biotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Toisí & Pacáistiú: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Clibeanna: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Teicneolaíocht Táirgthe: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Dúshlán Deartha: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Taighde: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspioráid: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Fad an Tionscadail: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Sreabhadh Oibríochta: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Baill Foirne: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel