Ken14 Pacáistiú Beorach le China Resources Snow Breweries

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Ken14 Pacáistiú Beorach le China Resources Snow Breweries.

AirgeadPacáistíocht· 2025

Ken14 Pacáistiú Beorach

le China Resources Snow Breweries

Cliant: China Resources Snow Breweries

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #163372

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Ken14 Pacáistiú Beorach

Is pacáistiú é Ken 14 a cruthaíodh do bheoir déanta as eorna intíre. Baineann an dearadh úsáid as léiriú teibí de radharc nádúrtha ghoirt eorna Hulunbuir, ag úsáid dathanna bána, glasa agus órga chun fás na heorna ó shíolphlanda go haibíocht a thabhairt chun cuimhne. Leanann an leagan amach agus an téacs stíl sheanuachtáin na Síne, rud a thacaíonn le léitheoireacht éasca. I measc na n-ábhar tá rogha mhalartach leathair bhithbhunaithe déanta as grán caite, fabraic neamhfhite, mála páipéir chraift in-athchúrsáilte agus bosca páipéir in-bhithmhillte, a roghnaíodh chun tacú le cosaint an chomhshaoil.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Ken14 Pacáistiú Beorach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ken14 Pacáistiú Beorach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Ken14 Pacáistiú Beorach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Toisí & Pacáistiú: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Clibeanna: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teicneolaíocht Táirgthe: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Dúshlán Deartha: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Taighde: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspioráid: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Fad an Tionscadail: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Sreabhadh Oibríochta: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Baill Foirne: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu