Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh 128 Bpm Pacáistiú Gin le Ximena Ureta.
ÓrPacáistíocht· 2025
128 Bpm Pacáistiú Gin
le Ximena Ureta
Cliant: Contraseña Magazine
Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #165216An Dearadh
Maidir le 128 Bpm Pacáistiú Gin
Is dearadh pacáistithe agus lipéid do bhuidéal gin é 128 Bpm. Tagraíonn an t-ainm do luas ceoil de 128 buille sa nóiméad, ráta a bhaineann le rithim croí sona. Tá an coincheap bunaithe ar an Blues, seánra ceoil a mhúnlaigh go leor stíleanna níos déanaí. Léiríonn éin aistear an cheoil tríd an stair agus bailíonn siad freisin na luibheolaíocha a úsáidtear sa gin. Seasann sciatháin don tsaoirse chruthaitheach. Tá na lipéid tosaigh agus cúil clóite ar pháipéar cadáis féinghreamaitheach le bailchríoch mhaitéach veilbhitchosúil. Cuireann scragall óir, vearnais, cabhraíl agus díchabhraíl an dearadh i gcrích.
An Aitheantas
Maidir leis an Duais Óir A' Design Award
Bhuaigh an dearadh 128 Bpm Pacáistiú Gin Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh 128 Bpm Pacáistiú Gin ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh 128 Bpm Pacáistiú Gin mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Toisí & Pacáistiú
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Clibeanna
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Teicneolaíocht Táirgthe
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Dúshlán Deartha
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Taighde
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Inspioráid
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Fad an Tionscadail
- 128 Bpm was launched in Chile on September 4, 2024.
- Sreabhadh Oibríochta
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Baill Foirne
- Art Direction and Design: Ximena Ureta
- Creidiúintí Íomhá
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
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