Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin le Michael Holler and Deniz Kurtcepe

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Comhéadain é an dearadh Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin le Michael Holler and Deniz Kurtcepe.

ÓrComhéadan· 2025

Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin

le Michael Holler and Deniz Kurtcepe

Cliant: Cathay Pacific Airways Limited

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Comhéadan

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #169385

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin

Is comhéadan digiteach é Siamsaíocht ar Bord Cathay Pacific do phaisinéirí ar bord aerárthaí. Oiriúnaíonn an córas do 14 chineál scáileáin agus feidhmíonn sé ar aerárthaí Airbus A350, Boeing 777 agus Airbus A321. Tacaíonn cóimheas ardchodarsnachta le hinrochtaineacht. Ligeann an ghné My Journey do phaisinéirí a n-amlíne taistil a phearsantú, agus tairgeann leabharlann de níos mó ná 10,000 mír meán scannáin, cláir theilifíse, podchraoltaí agus siopadóireacht. Is féidir nascleanúint a dhéanamh trí scáileán tadhaill, trí ghléas láimhe nó trí rialtáin suíocháin. Ceadaíonn an ghné Watch Together athsheinm sioncrónaithe le paisinéirí eile.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Cathay Pacific Córas Siamsaíochta ar Bord Eitleáin mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Toisí & Pacáistiú: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Clibeanna: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Teicneolaíocht Táirgthe: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Dúshlán Deartha: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Taighde: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspioráid: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Fad an Tionscadail: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Sreabhadh Oibríochta: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Paitinní: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Baill Foirne: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Creidiúintí Íomhá: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023