Namuh Investment Rebranding Dearadh Aitheantais Branda le LMNT Company

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Namuh Investment Rebranding Dearadh Aitheantais Branda le LMNT Company.

Cré-umhaFógraíocht· 2025

Namuh Investment Rebranding Dearadh Aitheantais Branda

le LMNT Company

Cliant: LMNT Company

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #170399

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Namuh Investment Rebranding Dearadh Aitheantais Branda

Is dearadh aitheantais branda é Athbhrandáil Namuh Investment a cruthaíodh do ardán infheistíochta atá dírithe ar an nGlúin Y agus ar an nGlúin Z. Bogann an athbhrandáil an t-ardán ó thrádáil stoic i dtreo fás pearsanta trí infheistíocht. Léiríonn córas dearaidh atá bunaithe ar mhóitíf dorais deiseanna nua, agus cuirtear i bhfeidhm é go comhsheasmhach ar fud gach pointe teagmhála le custaiméirí. Cuireann léaráidí samhlaíocha infheistíocht i láthair mar rud intuigthe agus insroichte. Spreagann coincheap Daily Shift caiteachas laethúil a chlaochlú ina infheistíocht dhírithe ar an todhchaí.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Namuh Investment Rebranding Dearadh Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Namuh Investment Rebranding Dearadh Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Namuh Investment Rebranding Dearadh Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Toisí & Pacáistiú: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Clibeanna: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Teicneolaíocht Táirgthe: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Dúshlán Deartha: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Taighde: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspioráid: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Fad an Tionscadail: Seoul, Republic of Korea
Sreabhadh Oibríochta: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Baill Foirne: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Creidiúintí Íomhá: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.