Top Toy Dearadh Intí Siopa Suaitheanta le Li Xiang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Top Toy Dearadh Intí Siopa Suaitheanta le Li Xiang.

AirgeadInteriúr· 2026

Top Toy Dearadh Intí Siopa Suaitheanta

le Li Xiang

Cliant: Top Toy

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Interiúr

26,872

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #174271

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Top Toy Dearadh Intí Siopa Suaitheanta

Is é Top Toy dearadh intí siopa suaitheanta domhanda atá suite ar Bhóthar Nanjing Thoir i Shanghai. Úsáideann an siopa teanga spásúil chluichithe a fuair inspioráid ó phacáistíocht bréagán agus ó chonsóil chluichíochta chlasaiceacha. Cuireann an t-aghaidh pacáiste spuaice i gcuimhne, agus tá na staighrí leagtha amach cosúil le leibhéil chluiche. Cruthaíonn criosanna carachtar ildaite, spotaí caife agus bloic thógála radhairc a threoraíonn an taiscéalaíocht. Tacaíonn tógáil mhodúlach agus dathanna láidre leis an téama spraíúil. Tá sé mar aidhm ag an dearadh miondíol fisiciúil a dhéanamh idirghníomhach agus tarraingteach go mothúchánach do chuairteoirí de gach aois.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Top Toy Dearadh Intí Siopa Suaitheanta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Top Toy Dearadh Intí Siopa Suaitheanta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Top Toy Dearadh Intí Siopa Suaitheanta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Clibeanna: interior, retail
Taighde: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Inspioráid: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Fad an Tionscadail: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Sreabhadh Oibríochta: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Creidiúintí Íomhá: SFAP