Zona Príomhfheidhm: Brandáil agus Pacáistiú le Cansu Dagbagli Ferreira

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Zona Príomhfheidhm: Brandáil agus Pacáistiú le Cansu Dagbagli Ferreira.

AirgeadFógraíocht· 2026

Zona Príomhfheidhm: Brandáil agus Pacáistiú

le Cansu Dagbagli Ferreira

Cliant: Cansu Ferreira

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #181114

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Zona Príomhfheidhm: Brandáil agus Pacáistiú

Téacs Leabhair: Is é Zona an chéad seltzer crua in Angóla, a nascann oidhreacht áitiúil le haeistéitic chomhaimseartha, agus aitheantas branda aige atá spreagtha ag foinsí Huambo agus ag Abhainn Okavango. Díríonn an dearadh ar aeistéitic chomhaimseartha, dhána a úsáideann pailéid mhonacrómacha bunaithe ar thorthaí agus deilbhíní geoiméadracha chun aird a tharraingt. Cuimsíonn lógó-chineál saincheaptha steall uisce fholaithe, ag siombalú éirim na beatha agus sruth na n-aibhneacha. Trí dhathanna bríomhara a chumasc le leagan amach glan, bunaithe ar bhán, cuireann Zona eispéireas amhairc úr, spreagúil ar fáil a cheiliúrann a bhunús trí lionsa óg, dearadh-dhírithe.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Zona Príomhfheidhm: Brandáil agus Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Zona Príomhfheidhm: Brandáil agus Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Zona Príomhfheidhm: Brandáil agus Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Toisí & Pacáistiú: Aluminium 330 ml drink cans
Clibeanna: drink, alcohol, colorful, cocktail, angola, fruits
Teicneolaíocht Táirgthe: Design printed directly on the cans with Pantone system inks.
Dúshlán Deartha: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Taighde: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspioráid: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Fad an Tionscadail: 6 months, Angola, USA and France
Sreabhadh Oibríochta: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.