Tao Hua Ji Pacáistiú Bosca Bronntanais le Zhou Jingkuan

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Tao Hua Ji Pacáistiú Bosca Bronntanais le Zhou Jingkuan.

AirgeadPacáistíocht· 2026

Tao Hua Ji Pacáistiú Bosca Bronntanais

le Zhou Jingkuan

Cliant: Dong'e E Jiao

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

17,093

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #181701

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Tao Hua Ji Pacáistiú Bosca Bronntanais

Is dearadh pacáistithe bosca bronntanais é Tao Hua Ji do shneaic a chuidíonn leis an gcraiceann a chothú agus atá dírithe ar mhná. Feidhmíonn bláth péitseoige bándearg tríthoiseach faoi bhláth mar phríomhghné amhairc, rud a léiríonn ainm an bhranda agus sócmhainní amhairc an bhranda. Tugann órú agus rilífchló uigeacht shraitheach do na peitil a fhanann le feiceáil ó fhad ar sheilfeanna siopa plódaithe. Ceadaíonn hanla iompar éasca, mar sin oireann an bosca do bhronnadh bronntanas. Taobh istigh, tá sraith thrédhearcach PET priontáilte le patrúin agus le príomhghnéithe an táirge.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Tao Hua Ji Pacáistiú Bosca Bronntanais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tao Hua Ji Pacáistiú Bosca Bronntanais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Tao Hua Ji Pacáistiú Bosca Bronntanais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Toisí & Pacáistiú: 430*100*255mm
Clibeanna: TAO HUA JI
Teicneolaíocht Táirgthe: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Dúshlán Deartha: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Taighde: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspioráid: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Fad an Tionscadail: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Sreabhadh Oibríochta: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Paitinní: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Baill Foirne: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Creidiúintí Íomhá: Zhou Jingkuan（Creator）