Energy Plus Feidhmchlár Móibíleach le Jaeho Chung, Dana Lee and Yoo Hayeon

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh Energy Plus Feidhmchlár Móibíleach le Jaeho Chung, Dana Lee and Yoo Hayeon.

ÓrSoghluaiste· 2026

Energy Plus Feidhmchlár Móibíleach

le Jaeho Chung, Dana Lee and Yoo Hayeon

Cliant: Energy Plus

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Soghluaiste

36,590

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #182017

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Energy Plus Feidhmchlár Móibíleach

Is feidhmchlár móibíleach é Energy Plus a shimplíonn an breoslú sa Chóiré trí phróiseas dhá chéim déag a laghdú go ceithre ghníomh. Ligeann an phríomhghné, Quick Fuel, do thiománaithe tús a chur leis an athbhreoslú agus an íocaíocht a chur i gcrích le scanadh amháin barrachóid, gan airgead tirim ná cártaí fisiciúla. Cláraítear an cineál breosla is fearr leo, an modh íocaíochta agus sonraí dílseachta uair amháin agus athúsáidtear ag gach cuairt iad. Tacaíonn praghsanna breosla fíor-ama agus loingseoireacht chuig stáisiúin le rogha an stáisiúin. Tar éis gach idirbhirt, cuirtear achoimre dhigiteach ar fáil le sonraí íocaíochta agus faisnéis faoi luaíochtaí.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Energy Plus Feidhmchlár Móibíleach Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Energy Plus Feidhmchlár Móibíleach ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Energy Plus Feidhmchlár Móibíleach mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Energy Plus redefines Korea’s fueling by reducing a traditional 12 step process to four. Its signature feature, Quick Fuel, enables refueling and payment via a single barcode scan eliminating the need for cash, physical cards, or app navigation. For on-the-go access, Quick Fuel is available via widgets, Shake&Pay, and CarPlay. Real-time pricing and navigation simplify station selection. Post-fueling, digital reports with rewards and review prompts ensure a seamless and connected user journey.
Toisí & Pacáistiú: Energy Plus is a mobile application. It integrates real-time fuel price APIs and POS-linked barcode protocols with encrypted payment processing (TLS 1.2+). AI station personas are generated using NLP-based review analysis. Average transaction latency remains under 1.5 seconds in LTE/5G environments. The platform supports widgets, Shake & Pay motion detection, and Apple CarPlay integration, ensuring seamless and accessible interaction across contexts.
Clibeanna: Fuel Payment, Quick Fuel, One-Scan Payment, Mobility Innovation
Teicneolaíocht Táirgthe: Energy Plus was developed on a modular UX framework integrated with real-time fuel and payment systems. Quick Fuel securely connects user preferences(fuel type, payment method, and amount)to station POS through a single barcode protocol, enabling a seamless one-scan transaction. AI-powered station personas use natural language processing to convert customer reviews into structured insights. The system is optimized for unstable network environments at gas stations and built on scalable APIs supporting widgets, Shake & Pay, and CarPlay. This technical foundation ensures a secure, responsive, and fully connected fueling experience.
Dúshlán Deartha: The greatest challenge was translating a traditionally physical, pump-based process into a seamless digital interaction without disrupting existing station infrastructure. Legal payment regulations, POS compatibility, and unstable network environments limited technical flexibility. Socially, drivers were accustomed to manual selection and card presentation. The design had to reduce steps while maintaining trust and clarity. Balancing security, speed, and familiarity required iterative prototyping and close collaboration with engineers and station operators.
Taighde: Type of Research: UX design research. Research Objectives: simplify the fueling journey and reduce user friction. Methodology: mixed-method approach combining qualitative interviews and quantitative behavior analysis. Data Collection and Tools: user journey mapping, usability tests, in-app analytics, and review mining with NLP tools. Participants: Korean drivers aged 20~60. Results: reduced fueling steps and clearer decision-making. Insights and Impacts: users value speed and certainty over feature variety. The research improved transaction efficiency, station operations, and digital adoption in real-life fueling behavior.
Inspioráid: Quick Fuel is designed to eliminate persistent pain points, such as cumbersome refueling steps, physical loyalty cards, and the risk of missing discounts. Users pre-register their preferred fuel type, payment method, and loyalty information once, then seamlessly reuse that preset for every visit. A single tap reveals a barcode; scanning it at the pump completes both fueling and payment instantly. This streamlined action delivers a faster, more intuitive, and satisfying experience for drivers.
Fad an Tionscadail: The project started in March 2023 in Seoul, South Korea. User research and usability testing were conducted in Seoul and surrounding metropolitan areas. The service was officially launched nationwide in January 2024 through the Energy Plus mobile platform and continues to evolve through ongoing design development and iterative improvements.
Sreabhadh Oibríochta: Energy Plus operates through a simple four-step flow: open the app, tap Quick Fuel, scan the barcode, and refuel. Users set preferences once, so each visit becomes a confirmation rather than a setup. The barcode connects payment and fuel choice instantly at the pump. Widgets, Shake & Pay, and CarPlay allow access without searching through menus. The key moment is the single scan, turning a complex, multi-step process into one smooth action, reducing wait time and mental effort.
Baill Foirne: Designer: Dana Lee, Hayeon Yoo
Creidiúintí Íomhá: Main Image #1. The cover image presents the Energy Plus home interface and the activated fueling pattern screen. It highlights the Quick Fuel entry point and preset preferences, demonstrating how users can initiate refueling with minimal interaction.
Cover Image #1. This image illustrates the simplified fueling registration flow and the Fuel Report interface. Users can register preferences in a few clear steps, reducing repetitive input during future visits. The Fuel Report visualizes consumption patterns to support informed decision-making. A dedicated dark mode ensures visual comfort and accessibility across different lighting environments.
Cover Image #2.This image presents fuel-type specific fueling patterns and the integrated barcode interface. Each fuel type is clearly distinguished through color and layout, enabling fast recognition at the pump.
Cover Image #3. This image showcases the Shake & Pay feature and widget interface. The motion-based interaction allows users to access Quick Fuel instantly without navigating through menus. The widget provides direct entry from the home screen, extending usability beyond the app and supporting contextual, time-efficient interaction.
Cover Image #4.This image combines the Fuel Report dashboard with the location-based station service interface.