Huanghongying Pacáistíocht Tae le Wei Dai and Kun Luo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Huanghongying Pacáistíocht Tae le Wei Dai and Kun Luo.

Cré-umhaPacáistíocht· 2020

Huanghongying Pacáistíocht Tae

le Wei Dai and Kun Luo

Cliant: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

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Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Huanghongying Pacáistíocht Tae

Is dearadh pacáistíochta é Huanghongying do thae a fhástar i sléibhte Guizhou. Tá an bosca seachtrach déanta as cartán éadrom, atá furasta a iompar, a thaisceadh agus a athchúrsáil. Tá an tae roinnte ina mhálaí beaga ar leithligh, ionas gur féidir gach cuid a thógáil gan dul i bhfeidhm ar an gcuid eile. Clúdaíonn léaráidí a tarraingíodh de láimh dromchla an bhosca agus léiríonn siad aeráid an tsléibhe tae, éiceolaíocht nádúrtha na háite agus na modhanna fáis a úsáidtear i ngairdín an tae. Tá sonraí úsáideacha liostáilte in aice leis na léaráidí. Ligeann an dearadh do thomhaltóirí bunús agus cáilíocht an tae a fheiceáil.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Huanghongying Pacáistíocht Tae Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Huanghongying Pacáistíocht Tae ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Huanghongying Pacáistíocht Tae riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Toisí & Pacáistiú: Width345mm x Depth 165mm x Height 85mm
Clibeanna: tea ,packaging, beverage, illustration, Graphics, Environmental
Teicneolaíocht Táirgthe: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Dúshlán Deartha: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Taighde: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspioráid: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Fad an Tionscadail: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Sreabhadh Oibríochta: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Baill Foirne: Designer:Wei Dai
Creative Director:Kun Luo
Creidiúintí Íomhá: Designer Wei DAI,Huanghongying,2017