Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis le Heesoo Son and Seoyeon Yoon

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis le Heesoo Son and Seoyeon Yoon.

AirgeadPacáistíocht· 2020

Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis

le Heesoo Son and Seoyeon Yoon

Cliant: Darin

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

39,886

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #92688

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis

Tá an Darin deartha chun daoine nua-aimseartha a shaoradh ó drogall ar tháirgí bia sláinte traidisiúnta na Cóiré sa tsochaí tuirse, ina bhfuil soiléireacht ghrafach shimplí maidir le pacáistí a sheachadadh ar bhraistintí daoine nua-aimseartha, murab ionann agus na híomhánna neamhshainithe a bhí in úsáid ag siopaí bia sláinte traidisiúnta na Cóiré. . Déantar gach dearadh ó mhóitífeanna scaipeadh fola, ag samhlú an sprioc beogacht agus sláinte a sholáthar do na 20idí agus na 30idí tuirseach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Darin Pacáistithe É Pacáistiú Do Bhia Sláinte Cóiréis a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Toisí & Pacáistiú: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Clibeanna: package design, korea, graphic design, pattern, healthcare, branding
Teicneolaíocht Táirgthe: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Dúshlán Deartha: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Taighde: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspioráid: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Fad an Tionscadail: The project started in September 2018 in Korea and finished in November 2018
Sreabhadh Oibríochta: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Baill Foirne: Heesoo Son
Seoyeon Yoon
Creidiúintí Íomhá: Heesoo Son and Seoyeon Yoon