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Qwerty Elemental Málaí Láimhe le Patrizia Donà

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Plaitíneim A' Design Award sa Chatagóir Comórtais Dearadh Gabhálais é an dearadh Qwerty Elemental Málaí Láimhe le Patrizia Donà.


PlaitíneamGabhálais· 2020

Qwerty Elemental Málaí Láimhe

le Patrizia Donà

Cliant: Donà

Buaiteoir an ghradaim Duais Plaitíneim A' Design Award sa Chatagóir Gabhálais

2,025,743

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #99616

Dathanna

An Dearadh

Maidir le Qwerty Elemental Málaí Láimhe

Díreach mar a léiríonn éabhlóid dearaidh na gclóscríbhneoirí an claochlú ó fhoirm amhairc an-chasta go dtí an fhoirm gheoiméadrach shimplí glan-líneáilte, is é Qwerty-elemental an neart, an siméadracht agus an tsimplíocht. Gné amhairc shainiúil den táirge is ea páirteanna cruach tógála a dhéanann ceardaithe éagsúla, rud a thugann cuma ailtireachta don mhála. Is iad sainiúlacht riachtanach an mhála dhá eochracha clóscríobháin atá féin-mhonaraithe agus cóimeáilte ag an dearthóir féin.

An Aitheantas

Maidir leis an Duais Plaitíneim A' Design Award

Bhuaigh an dearadh Qwerty Elemental Málaí Láimhe Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Qwerty Elemental Málaí Láimhe leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Qwerty Elemental Málaí Láimhe a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Toisí & Pacáistiú
1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Clibeanna
Typewriter bags, Qwerty bag
Teicneolaíocht Táirgthe
For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Dúshlán Deartha
making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Taighde
The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspioráid
The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Fad an Tionscadail
2018-2020, Zagreb-Venezia-Vicenza
Sreabhadh Oibríochta
Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Baill Foirne
Patrizia Donà
Creidiúintí Íomhá
Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019

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Tuillíonn Dea-Dhearadh Aitheantas Iontach

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