Cut and Paste Branndadh le Lisa Winstanley

Tha Cut and Paste Branndadh le Lisa Winstanley na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

ÒrGrafaig· 2021

Cut and Paste Branndadh

le Lisa Winstanley

Neach-ceannach: Lisa Winstanley

Buannaiche Duais Òir A' Design Award ann an Roinn Grafaig

78,862

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #103530

Rannsaich Tuilleadh Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cut and Paste Branndadh

Tha an inneal pròiseict seo, Cut and Paste: Preventing Visual Plagiarism, a’ dèiligeadh ri cuspair a dh’ fhaodadh buaidh a thoirt air a h-uile duine ann an gnìomhachas an dealbhaidh ach a dh’ aindeoin sin is e mèirle-sgrìobhaidh lèirsinneach cuspair nach tèid a dheasbad gu tric. Dh’ fhaodadh seo a bhith mar thoradh air a’ mhì-chinnt eadar a bhith a’ toirt iomradh bho ìomhaigh agus a’ dèanamh lethbhreac dheth. Mar sin, is e na tha am pròiseact seo a’ moladh a bhith a’ toirt mothachadh do na raointean glasa timcheall air mèirle-sgrìobhaidh lèirsinneach agus seo a shuidheachadh aig fìor thoiseach còmhraidhean mu chruthachalachd.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Cut and Paste Branndadh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Cut and Paste Branndadh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Cut and Paste Branndadh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Tomhasan & Pacadh: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tagaichean: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Teicneòlas Cinneasachaidh: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Dùbhlan Dealbhaidh: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Rannsachadh: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Brosnachadh: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Faid a' Phròiseict: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Sruth Obrachaidh: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Peutantan: Copyrights belong to Lisa Winstanley, 2020
Buill na Sgioba: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Creideasan Dhealbhan: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng