Jie Yi Couture Aithne Branda le Yiwen Tu

Tha Jie Yi Couture Aithne Branda le Yiwen Tu na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

Jie Yi Couture Aithne Branda

le Yiwen Tu

Neach-ceannach: Jie Yi Couture Studio

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #109125

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jie Yi Couture Aithne Branda

Is aithne branda é Jie Yi Couture a cruthaíodh do stiúideo couture i Shanghai. Ciallaíonn an carachtar Sínise Jie réiteach agus dí-thógáil, agus ciallaíonn Yi ceann, aontacht agus comhsheasmhacht. Tá an lógó tógtha le clófhoirne Sínise, agus cuirtear siombailí de mhainicín agus siosúr in ionad codanna de na carachtair. Is é an phríomhghné amhairc ná sceitsí déanta patrún, agus cruthaíonn a línte, a gcuair agus a nótaí patrún mionsonraithe. Cuirtear an aithne i bhfeidhm ar phacáistíocht atá ar fáil i roinnt méideanna. Léiríonn an dearadh ceardaíocht agus seirbhís táilliúireachta leathchustaim.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Jie Yi Couture Aithne Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Jie Yi Couture Aithne Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Jie Yi Couture Aithne Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Tomhasan & Pacadh: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tagaichean: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Teicneòlas Cinneasachaidh: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Dùbhlan Dealbhaidh: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Rannsachadh: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Brosnachadh: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Faid a' Phròiseict: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Sruth Obrachaidh: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Buill na Sgioba: Independent
Creideasan Dhealbhan: Yiwen Tu, 2020