Atelier Intimo Flagship Am Bùth Mion-Reic le O and O Studio Ltd

Tha Atelier Intimo Flagship Am Bùth Mion-Reic le O and O Studio Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

AirgeadTaobh a-staigh· 2021

Atelier Intimo Flagship Am Bùth Mion-Reic

le O and O Studio Ltd

Neach-ceannach: O&O Studio

Buannaiche Duais Airgid A' Design Award ann an Roinn Taobh a-staigh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #110753

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Atelier Intimo Flagship Am Bùth Mion-Reic

Tha an saoghal againn air a bhith air a bhualadh le bhìoras nach fhacas a-riamh ann an 2020. Atelier Intimo first Flagship air a dhealbhadh le O and O Studio air a bhrosnachadh leis a’ bhun-bheachd de Rebirth of the Scorched Earth, a ’ciallachadh amalachadh cumhachd slànachaidh nàdur a bheir dòchas ùr dha mac an duine. Fhad ‘s a tha àite iongantach air a chiùradh a leigeas le luchd-tadhail amannan a chaitheamh a’ smaoineachadh agus a ’smaoineachadh ann an leithid de dh’ ùine agus de dh’ àite, thathas cuideachd a ’cruthachadh sreath de dh’ ionadan ealain gus fìor fheartan a ’bhrand a nochdadh. Chan e àite reic àbhaisteach a th’ anns a’ phrìomh shuaicheantas, is e an ìre coileanaidh aig Atelier Intimo.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Atelier Intimo Flagship Am Bùth Mion-Reic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Atelier Intimo Flagship Am Bùth Mion-Reic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Atelier Intimo Flagship Am Bùth Mion-Reic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Tomhasan & Pacadh: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tagaichean: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teicneòlas Cinneasachaidh: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Dùbhlan Dealbhaidh: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Rannsachadh: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Brosnachadh: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Faid a' Phròiseict: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Sruth Obrachaidh: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Buill na Sgioba: Suzanne Li
Eric Chan
Katt Chung Yap
Creideasan Dhealbhan: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo