Chinese Zodiac Clò-Sgrìobhaidh le Mengyu Cao

Tha Chinese Zodiac Clò-Sgrìobhaidh le Mengyu Cao na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

Chinese Zodiac Clò-Sgrìobhaidh

le Mengyu Cao

Neach-ceannach: YiQi Hanzi

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #111181

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Chinese Zodiac Clò-Sgrìobhaidh

Tha 12 caractar ann an clò-sgrìobhaidh Zodiac Sìneach. Rat, Damh, Tìgear, Coineanach, Dragon, Nathair, Each, Gobhar, Muncaidh, Rooster, Cù, Muc. Bidh e a’ cothlamadh peannaireachd Sìneach agus dealbh dath-uisge traidiseanta Sìneach. Le smaoineachadh dealbhaidh, bidh e a’ briseadh na cruthan peannaireachd tùsail agus a’ cur dealbhan cruthachail ris gu co-chòrdail gus brìgh gach caractar ann fhèin a nochdadh. Bidh caractaran Sìneach an-còmhnaidh a’ coimhead mar dhealbhan toinnte do dhaoine aig nach eil eòlas air Sìonais. Is e adhbhar a’ phròiseict seo na caractaran Sìneach a dhèanamh so-thuigsinn don h-uile duine gus cultar Shìona a sgaoileadh.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Chinese Zodiac Clò-Sgrìobhaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Chinese Zodiac Clò-Sgrìobhaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Chinese Zodiac Clò-Sgrìobhaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Tomhasan & Pacadh: This typography set can be used as culture posters as I shown with the images.
Tagaichean: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Teicneòlas Cinneasachaidh: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Dùbhlan Dealbhaidh: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Rannsachadh: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Brosnachadh: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Faid a' Phròiseict: This project started in January 2020 in San Francisco and finished in August.
Sruth Obrachaidh: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Buill na Sgioba: Mengyu Cao