Lazarus Effekt Feachd Feartan le Lara Wilkin

Tha Lazarus Effekt Feachd Feartan le Lara Wilkin na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2021

Lazarus Effekt Feachd Feartan

le Lara Wilkin

Neach-ceannach: Lara Wilkin

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

11,849

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #111279

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Lazarus Effekt Feachd Feartan

Is e Lazarus Effekt seata de dhealbhan-cinn a chaidh a chruthachadh airson iomairt mothachaidh thar-mheadhanan mun Lazarus Effect. Tha an Lazarus Effect, briathar a chaidh a chruthachadh leis a' phaleontologist David Jablonski, a' toirt cunntas air ath-lorg cruth-beatha air an robh sùil roimhe gu robh e caillte no à bith. Tha na dealbhan a' sealltainn lusan is beathaichean a chaidh a lorg a-rithist. Tha gach figear air a tharraing mar ghrafaig vector dubh is geal, làn mion-fhiosrachaidh, gus an urrainn do luchd-amhairc barrachd a lorg le sùil nas fhaide. Tha na clò-bhualaidhean mòra ag obair mar iuchair lèirsinneach a tha a' ceangal phostairean, bileagan, brataichean is graificean fiosrachaidh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Lazarus Effekt Feachd Feartan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lazarus Effekt Feachd Feartan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lazarus Effekt Feachd Feartan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Tomhasan & Pacadh: main illustration 32000 mm / 23428 mm
Tagaichean: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teicneòlas Cinneasachaidh: Drawn layout and adobe illustrator vectors
Dùbhlan Dealbhaidh: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Rannsachadh: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Brosnachadh: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Faid a' Phròiseict: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Sruth Obrachaidh: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Buill na Sgioba: Lara Wilkin
Creideasan Dhealbhan: Lara Wilkin