Tha Krafton Dearadh Eòlas Branda le Plus X na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Krafton Dearadh Eòlas Branda

le Plus X

Neach-ceannach: Krafton

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

41,683

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #115949

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Krafton Dearadh Eòlas Branda

Is e dearadh eòlas branda a th' ann an Krafton a chaidh a chruthachadh do bhuidheann de stiùideothan leasachaidh geama. Tha an siostam dealbhaidh suaicheantais a' cur an cèill an dà chuid gnèitheas gach branda caidreachais agus cunbhalachd na buidhne. Tha an dealbhadh air a bhrosnachadh le suaicheantas comann-ceàirde ealain bho na Meadhan-Aoisean, agus tha frèam ann an cruth sgèithe air a chleachdadh mar an dealbh bunaiteach. Tha an aon chruth suaicheantais air a chur an sàs air a h-uile branda caidreachais agus air a dhealachadh le dathan sònraichte. Tha suaicheantasan, dathan, clòthan agus prìomh amhairc air an cleachdadh thar phuingean-suathaidh leithid cairtean gnothachais, foirmean, ìomhaigheagan agus sanasan.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Krafton Dearadh Eòlas Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Krafton Dearadh Eòlas Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Krafton Dearadh Eòlas Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Tomhasan & Pacadh: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tagaichean: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Teicneòlas Cinneasachaidh: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Dùbhlan Dealbhaidh: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Rannsachadh: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Brosnachadh: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Faid a' Phròiseict: The project proceeded for 9 months in Seoul, South Korea.
Sruth Obrachaidh: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Peutantan: Copyrights belong to Plus X Co.
Buill na Sgioba: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Creideasan Dhealbhan: Plus X