Inspiration Làrach-lìn le WenYuan Chen and Ze Hao

Tha Inspiration Làrach-lìn le WenYuan Chen and Ze Hao na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Làraich-lìn agus Lìon.

ÒrLìon· 2021

Inspiration Làrach-lìn

le WenYuan Chen and Ze Hao

Neach-ceannach: Zippo

Buannaiche Duais Òir A' Design Award ann an Roinn Lìon

92,498

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #117306

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Inspiration Làrach-lìn

'S e làrach-lìn a th' ann an Inspiration a chaidh a chruthachadh airson a' bhrannd Zippo. Tha an làrach-lìn a' taisbeanadh a' bhrannd tro dhearbh-aithne lèirsinneach ùr agus eadar-aghaidh eadar-ghnìomhach luchd-cleachdaidh. Tha dealbhan fiùghantach a' toirt caractar lèirsinneach deuchainneach dha na duilleagan. Tha cuspair dubh air a chur an sàs air feadh na co-dhealbhachd gus eòlas coimhead cunbhalach a chumail. Tha dealbhadh an eadar-obrachaidh air a thogail le teicneòlas eadar-aghaidh adhartach gus luchd-tadhail a chumail an sàs. 'S e an t-amas còmhradh fhosgladh le luchd-cleachdaidh agus cultar a' bhrannd a chur an cèill ann an cruth co-aimsireil.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Inspiration Làrach-lìn air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Inspiration Làrach-lìn na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Inspiration Làrach-lìn a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Tomhasan & Pacadh: UI UX technology and website construction
Tagaichean: Z-era, Fashion
Teicneòlas Cinneasachaidh: Using progressive UI technology to realize
Dùbhlan Dealbhaidh: The team received a lot of database and found it hard to sort out
Rannsachadh: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Brosnachadh: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Faid a' Phròiseict: Shanghai 2020.11-2021.2
Sruth Obrachaidh: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Peutantan: "Trademark (Year) Trademark Holder."
Buill na Sgioba: Wenyuan Chen and Ze Hao
Creideasan Dhealbhan: ZIPPO NO.347274