System Dealbhadh Aithne Bhranda le Plus X

Tha System Dealbhadh Aithne Bhranda le Plus X na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

System Dealbhadh Aithne Bhranda

le Plus X

Neach-ceannach: System

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

10,418

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #119749

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn System Dealbhadh Aithne Bhranda

'S e System dealbhadh aithne branda a chaidh a chruthachadh airson bratach aodaich a tha a' frithealadh dhaoine de gach gnè. Tha an aithne stèidhichte air bun-bheachd tasglann gnàth-shealbhachaidh, air a mhìneachadh mar àite a tha a' stòradh ghnàth-shealbhachaidhean airson iomadh mòmaid a tha nas fhaide na stoidhle. Tha modal, air a chruthachadh le ceàrnag a roinneadh ann an dà leth, a' seasamh airson aon ghnàth-shealbhachadh, agus tha grunn mhodalan còmhla a' cur an cèill an tasglann. Thathar a' cur an fheum am modal air sanasachd, tagaichean, leubailean agus pacaidean. Tha an suaicheantas air a chlò-bhualadh le teanchair fòile geal, agus tha an samhla air a innleachdadh airson coltas grinn. Thathar a' cumail a' chànain lèirsinneach neodrach agus glan.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha System Dealbhadh Aithne Bhranda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi System Dealbhadh Aithne Bhranda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air System Dealbhadh Aithne Bhranda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Tomhasan & Pacadh: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Tagaichean: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Teicneòlas Cinneasachaidh: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Dùbhlan Dealbhaidh: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Rannsachadh: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Brosnachadh: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Faid a' Phròiseict: This project proceeded for 8 months in Seoul, South Korea.
Sruth Obrachaidh: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Buill na Sgioba: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha