Soda Grocery Pacáistíocht Bia le Lan Shenfan and Xu Jingwen

Tha Soda Grocery Pacáistíocht Bia le Lan Shenfan and Xu Jingwen na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

Soda Grocery Pacáistíocht Bia

le Lan Shenfan and Xu Jingwen

Neach-ceannach: Macau University of Science and Technology

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

12,403

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #120521

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Soda Grocery Pacáistíocht Bia

Is dearadh pacáistíochta é Soda Grocery do bhia cuimhneacháin a dhíoltar do chuairteoirí i Macao. Tá teanga an deartha bunaithe ar phacáistíocht chraiceann tine a léiríodh i Macao le linn an fhichiú haois. Athdhearadh íomhánna de cheithre bhean, a tógadh ón phacáistíocht stairiúil, mar léaráidí comhaimseartha agus priontáladh iad i dathanna troma. Iompraíonn ceithre phacáiste bia na léaráidí, agus tá gach bosca 185 faoi 145 faoi 55 milliméadar ar mhéid. Cuirtear críoch ar an bpáipéar fillte agus ar na lipéid inmheánacha le rilífeáil, brataithe ultraivialait, prású agus gearradh bása. Coinníonn an dearadh an carachtar réigiúnach agus é ag freastal ar bhlas nua-aimseartha.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Soda Grocery Pacáistíocht Bia air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Soda Grocery Pacáistíocht Bia na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Soda Grocery Pacáistíocht Bia airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Update to the local graphic packaging design language during the history
Tomhasan & Pacadh: Width 185mm x Depth 145mm x Height 55mm
Tagaichean: package, brand, inheritance, graphic, illustration
Teicneòlas Cinneasachaidh: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Dùbhlan Dealbhaidh: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Rannsachadh: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Brosnachadh: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Faid a' Phròiseict: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Sruth Obrachaidh: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Buill na Sgioba: Shenfan Lan
JingWen Xu
Creideasan Dhealbhan: Shenfan Lan/JingWen Xu