Support Small Business Postair le Min Huei Lu

Tha Support Small Business Postair le Min Huei Lu na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2021

Support Small Business Postair

le Min Huei Lu

Neach-ceannach: Gong cha

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

21,852

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #120557

Faigh a-mach A-nis Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Support Small Business Postair

Tha an sealladh seo a’ dèanamh oidhirp taic a thoirt do thaighean-bìdh ionadail sa choimhearsnachd, eòlas a bha mòran dhaoine ag ionndrainn aig àm cuarantine. Tha an dealbhaiche ag amas air miann dhaoine airson tì is biadh a bhrosnachadh nuair a dh’ òrduicheas iad biadh a thoirt a-mach agus a sheallas cò ris a tha deagh eòlas ithe coltach. Is e an t-amas am brannd a dhèanamh nas sònraichte, cruthachail agus àrd-inbhe a tha a’ riochdachadh anam agus misean a’ bhrand ann am prìomh mhargaidh na dibhe.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Support Small Business Postair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Support Small Business Postair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Support Small Business Postair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Tomhasan & Pacadh: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Tagaichean: Visual design, illustration, food, drinks, boba tea
Teicneòlas Cinneasachaidh: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Dùbhlan Dealbhaidh: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Rannsachadh: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Brosnachadh: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Faid a' Phròiseict: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Sruth Obrachaidh: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Creideasan Dhealbhan: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.