Tha Ghepard Communication Logo Suaicheantas le Morosan Ioana na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

Ghepard Communication Logo Suaicheantas

le Morosan Ioana

Neach-ceannach: Ghepard Communication

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #120946

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Ghepard Communication Logo Suaicheantas

Is e Suaicheantas Ghepard Communication aithne lèirsinneach a chaidh a chruthachadh airson buidheann margaidheachd is conaltraidh. Tha an samhla a' sealltainn cumadh dubh-fhaileasach dinamach de liopard-luath, air a tharraing le dà loidhne den aon tighead ann an stoidhle minimalach is nuadh-aimsireil. Tha earball fada an liopard-luath a' cluich pàirt mòr san dealbhadh. Bidh an cumadh dubh-fhaileasach a' cleachdadh tòna òir neo-lìomhte còmhla ri sgàil de liath, a bheir coltas rèidh don chomharra. Tha am facal-suaicheantais suidhichte fon t-samhla, agus tha an dà eileamaid còmhla a' cruthachadh cumadh ceart-cheàrnach. Faodar an suaicheantas a chleachdadh air cùl-raointean geal, dubh no dathte.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Ghepard Communication Logo Suaicheantas air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Ghepard Communication Logo Suaicheantas na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Ghepard Communication Logo Suaicheantas airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Tomhasan & Pacadh: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tagaichean: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Teicneòlas Cinneasachaidh: Corel Draw and Adobe Creative Suite.
Dùbhlan Dealbhaidh: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Rannsachadh: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Brosnachadh: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Faid a' Phròiseict: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Sruth Obrachaidh: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Buill na Sgioba: Ioana Morosan
Creideasan Dhealbhan: Product images and animation: Ioana Morosan