Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd le Egor Maraev

Tha Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd le Egor Maraev na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Film, Bhidio agus Beothachaidh.

UmhaFilm· 2022

Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd

le Egor Maraev

Neach-ceannach: Blaster Studio

Buannaiche Duais Umha A' Design Award ann an Roinn Film

25,727

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #122056

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd

Teacsa an Leabhair: Is e bhidio sanasachd deich diog fichead a th' ann an Tinkoff Investment airson seirbheis tasgaidh banca. Tha am bhidio a' taisbeanadh Seòras Washington mar am prìomh charactar. Bidh e na shuidhe air sòfa ag ithe piotsa, sgìth agus leisg, agus tha e a' riochdachadh airgead. Tha an ìomhaigh neo-àbhaisteach a' giùlan a' phrìomh bheachd, is e sin gum bu chòir airgead a chumail ann an cruth math agus a chur gu obair. Tha am beòthalachd a' co-cheangal beòthalachd cel agus beòthalachd gearradh-a-mach, còmhla ri co-dhealbhachadh didseatach. Chaidh am bhidio a shealltainn gu farsaing mar ro-chluich mus deach bhidiothan air-loidhne a shealltainn, agus choisinn e ìre iompachaidh àrd.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tinkoff Investment Prìomh Fheum: Bhidio Sanasachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Tomhasan & Pacadh: 30 seconds duration
Tagaichean: video, 2d animation, animation, character, advertising video
Teicneòlas Cinneasachaidh: Cel animation, cutout animation, Adobe After Effects compositing
Brosnachadh: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Faid a' Phròiseict: Project started and ended in September 2020, it was targeted to russian internet audience.
Sruth Obrachaidh: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Buill na Sgioba: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin