Happetsy Aithne Bhrannda le Anamarija Leljak

Tha Happetsy Aithne Bhrannda le Anamarija Leljak na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Happetsy Aithne Bhrannda

le Anamarija Leljak

Neach-ceannach: Happetsy

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

43,117

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #122375

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Happetsy Aithne Bhrannda

Is éard atá in Happetsy ná aithne bhrannda a cruthaíodh do chuideachta táirgí peataí. Cuireann an dearadh stíl seanaimseartha retro le híostachas nua-aimseartha. Léirítear an carachtar retro tríd an bpailéad dathanna, cló lámhscríofa, agus patrúin phonc polca. Cuireann leagan amach glan, spásanna oscailte, agus cló sans serif blas úr nua-aimseartha leis. Cuireann an lógó léaráid de chat agus de mhadra le dronuilleog, cruth a bhaineann le cobhsaíocht agus dílseacht. Rinneadh na grafaicí uile a tharraingt mar veicteoirí agus seachadadh iad i ndathanna RGB, CMYK, agus Pantone le haghaidh cuma chomhsheasmhach ar fud na meán uile.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Happetsy Aithne Bhrannda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Happetsy Aithne Bhrannda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Happetsy Aithne Bhrannda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Tomhasan & Pacadh: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tagaichean: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Teicneòlas Cinneasachaidh: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dùbhlan Dealbhaidh: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Rannsachadh: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Brosnachadh: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Faid a' Phròiseict: The project started in March 2019 and finished in May 2019 in Denmark.
Sruth Obrachaidh: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Creideasan Dhealbhan: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.