Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais le Heidi Cuthbert

Tha Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais le Heidi Cuthbert na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe.

UmhaFòn-làimhe· 2021

Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais

le Heidi Cuthbert

Neach-ceannach: Grafa

Buannaiche Duais Umha A' Design Award ann an Roinn Fòn-làimhe

15,851

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #124853

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais

Teacsa Leabhair: Is aplacaid mhobile a th' ann an Grafa airson dàta ionmhasail, naidheachdan agus mion-sgrùdadh. Bheir an aplacaid cothrom do luchd-cleachdaidh mòran fiosrachaidh fhaighinn gu luath. Tha naidheachdan bhidio air an cur ri chèile le fiosrachadh saorgach còmhla ri artaigilean sgrìobhte le anailisichean dàta agus luchd-naidheachd gnìomhachais. Faodaidh luchd-cleachdaidh cairtean a dhèanamh de sheataichean dàta ioma-mhaoin, a' gabhail a-steach earrannan Astràilianach, airgeadan cruinneil agus cripto-airgeadan. Cruthaichidh cùl-raon dorcha nèibhidh le comharran gorm aotrom eòlas leughaidh glan is ciùin. Chaidh an eadar-aghaidh a thogail ann an HTML agus tha e ag atharrachadh gus freagairt air mòran mheudan sgrìn air innealan Android is Apple.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Grafa Prìomh Fheart: Aplacaid Fiosrachaidh Ionmhais a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Tomhasan & Pacadh: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Tagaichean: fintech, finance, charting, finance content
Teicneòlas Cinneasachaidh: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Dùbhlan Dealbhaidh: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Rannsachadh: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Brosnachadh: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Faid a' Phròiseict: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Sruth Obrachaidh: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Peutantan: Grafa has an Innovation Patent pending.
Buill na Sgioba: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Creideasan Dhealbhan: All content owned by Grafa.