Smartmoov Dearbh-aithne Branda le Ricardo Filipe Lopes da Silva

Tha Smartmoov Dearbh-aithne Branda le Ricardo Filipe Lopes da Silva na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2023

Smartmoov Dearbh-aithne Branda

le Ricardo Filipe Lopes da Silva

Neach-ceannach: Smartmoov

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

10,475

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #126213

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Smartmoov Dearbh-aithne Branda

Is iad na príomhbhuntáistí a bhaineann leis an tsamhail ghnó seo ná soghluaisteacht agus saincheiliúradh gnó. Is féidir leis an bhfiontraí a ghnó a chur in oiriúint do réiteach níos solúbtha agus níos soghluaiste, rud a fheabhsaíonn scóip a ghnó sa mhargadh. Léiríonn an branda na luachanna seo ar bhealach dinimiciúil agus todhchaíoch trí chóras amhairc comhsheasmhach, atá ceaptha chun an lucht féachana sprice a spreagadh.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Smartmoov Dearbh-aithne Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Smartmoov Dearbh-aithne Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Smartmoov Dearbh-aithne Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Tomhasan & Pacadh: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tagaichean: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Teicneòlas Cinneasachaidh: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Dùbhlan Dealbhaidh: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Rannsachadh: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Brosnachadh: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Faid a' Phròiseict: August 2019 to November 2019 in Curitiba, Brazil
Sruth Obrachaidh: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.