Jalebi Aithne Branda le Raageshwari Kandaswamy

Tha Jalebi Aithne Branda le Raageshwari Kandaswamy na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2022

Jalebi Aithne Branda

le Raageshwari Kandaswamy

Neach-ceannach: MIT Institute of Design

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

13,151

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #126528

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jalebi Aithne Branda

Tá Jalebi ina aithne branda do bhranda uachtar reoite comhaimseartha. Tá blasanna an uachtair reoite bunaithe ar mhilseoga traidisiúnta Indiacha. Tagraíonn an stíl amhairc do dhíoltóirí sráide a dhíolann milseoga agus blastáin fillte i bpáipéar nuachtáin. Tarraingítear an lógó ón litir J agus ó chasadh cuartha jalebi. Tugann an clófhoireann, an dath agus an codarsnacht carachtar don aithne atá aitheanta ach nua-aimseartha ag an am céanna. Cuirtear an aithne i bhfeidhm ar chupáin, cártaí biachláir, málaí agus maisc chun cuma chomhsheasmhach a chinntiú. Tá an cárta biachláir tógtha ina shraitheanna, agus is bileog thraslucáideach í an tsraith tosaigh a léiríonn meascadh na gcultúr.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Jalebi Aithne Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Jalebi Aithne Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Jalebi Aithne Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Tomhasan & Pacadh: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tagaichean: Brand Identity, Logo, Identity Design, Ice cream
Teicneòlas Cinneasachaidh: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Dùbhlan Dealbhaidh: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Rannsachadh: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Brosnachadh: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Faid a' Phròiseict: The project started in September 15 as a part of college project and finished in October 3rd.
Sruth Obrachaidh: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.