Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda le Nobuya Hayasaka

Tha Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda le Nobuya Hayasaka na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2022

Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda

le Nobuya Hayasaka

Neach-ceannach: Arica Design Inc

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

43,559

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #127316

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda

Tha iad sin nam pròiseactan branndaidh airson Q, stòr sònraichte apple pie. Chaidh clò-sgrìobhaidh ainm a’ bhùtha, Q, a chruthachadh a’ cleachdadh an ubhal mar motif agus samhla airson a’ bhùth. Chaidh a h-uile inneal branda, a’ gabhail a-steach an taobh a-muigh, an taobh a-staigh, solais, stòl, èideadh agus pacadh, a dhealbhadh a’ cleachdadh an t-samhla shìmplidh seo. A’ cumail ris a’ bhun-bheachd toraidh de bhith a’ cleachdadh stuthan mar a tha iad, tha na h-innealan cuideachd air an dealbhadh gu sìmplidh, a’ cleachdadh dathan agus inneach nan stuthan, leithid pàipear is fiodh, mar a tha iad. Tha a h-uile dealbhadh a rèir lèirsinn a’ bhùth mu bhith a’ cur luach air blas tùsail ùbhlan.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Q Shinshu Apple Pie Laboratory An Dearbh-Aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Tomhasan & Pacadh: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Tagaichean: Branding, store design, pastry shop, apple pie store
Teicneòlas Cinneasachaidh: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Dùbhlan Dealbhaidh: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Rannsachadh: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Brosnachadh: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Faid a' Phròiseict: It opened in October 2019 in Ueda City, Japan.
Sruth Obrachaidh: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Buill na Sgioba: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama