The Early Chapter Feart Bunaidh Branda le Allan Toh

Tha The Early Chapter Feart Bunaidh Branda le Allan Toh na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2022

The Early Chapter Feart Bunaidh Branda

le Allan Toh

Neach-ceannach: Allan Toh

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

10,859

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #128237

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Early Chapter Feart Bunaidh Branda

Is e Caibideil Tràth aithne bhranda a chaidh a chruthachadh airson clubaigh gnìomhachdan òige tràth ann an Singapore. Bidh an clubaigh a' cuideachadh chloinne gus ùidh a leasachadh ann am Mandairin tro chluich thumaidh. Tha an suaicheantas air a thogail bho chruthan sìmplidh ann an dearg, buidhe agus gorm, air an cur an cruinneachadh gus coltas bothan bhig a thoirt seachad. Tha cruth a' bhothain a' riochdachadh na coimhearsnachd a tha an clubaigh ag amas air a thogail. Tha an t-àite àicheil eadar na cruthan a' cruthachadh an caractar Sìnis airson Mandairin, a' sealltainn an fòcas air a' chànan Shìneach. Tha leth-ghrian a' moladh àrainneachd a bheòthaicheas cloinn òga.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha The Early Chapter Feart Bunaidh Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi The Early Chapter Feart Bunaidh Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air The Early Chapter Feart Bunaidh Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Tomhasan & Pacadh: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tagaichean: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Teicneòlas Cinneasachaidh: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Dùbhlan Dealbhaidh: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Rannsachadh: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Brosnachadh: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Faid a' Phròiseict: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Sruth Obrachaidh: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Peutantan: Copyrights belong to Allan Toh Design Studio, 2021.