Science is O2 Leabhar-teacsa Sgoile le Jaehun Kim

Tha Science is O2 Leabhar-teacsa Sgoile le Jaehun Kim na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Foghlaim, Ghoireasan Teagaisg agus Susbaint Trèanaidh.

ÒrFoghlam· 2022

Science is O2 Leabhar-teacsa Sgoile

le Jaehun Kim

Neach-ceannach: Visang

Buannaiche Duais Òir A' Design Award ann an Roinn Foghlam

112,134

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #131223

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Science is O2 Leabhar-teacsa Sgoile

'S e sreath de leabhraichean-teacsa saidheans sgoile a th' ann an Science is O2 airson sgoilearan bun-sgoile, meadhan-sgoile agus àrd-sgoile. Tha còd QR ann an cruth iuchrach air gach còmhdach a tha a' ceangal ri fiosrachadh mun leabhar-teacsa, sanasachd agus bhideothan saidheans. Tha tuilleadh chòdan QR air an cur ri taobh nam prìomh eileamaidean am broinn nan leabhraichean, a' toirt cothrom air bhideothan dheuchainnean agus ceistean a bharrachd. Tha còmhdach neo-loinnreach, grafaigean epoxy agus crìochnachaidhean gleansach a' cruthachadh buaidh bheòthail, leth thrì-sheallach. Tha na h-oiseanan cruinn airson làimhseachadh nas sàbhailte, agus tha na ceanglaichean didseatach a' leudachadh an ionnsachaidh seachad air an duilleig chlò-bhuailte.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Science is O2 Leabhar-teacsa Sgoile air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Science is O2 Leabhar-teacsa Sgoile na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Science is O2 Leabhar-teacsa Sgoile a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Tomhasan & Pacadh: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tagaichean: workbook, science, O2, QR Code
Teicneòlas Cinneasachaidh: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Dùbhlan Dealbhaidh: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Rannsachadh: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Brosnachadh: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Faid a' Phròiseict: Launched in Korea in September 2021
Sruth Obrachaidh: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Buill na Sgioba: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Creideasan Dhealbhan: Visang Creative Design Lab, 20121