Amaro Stòr Dòigh-Beatha le Leticia Nobell

Tha Amaro Stòr Dòigh-Beatha le Leticia Nobell na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

AirgeadTaobh a-staigh· 2022

Amaro Stòr Dòigh-Beatha

le Leticia Nobell

Neach-ceannach: Amaro

Buannaiche Duais Airgid A' Design Award ann an Roinn Taobh a-staigh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #131705

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Amaro Stòr Dòigh-Beatha

Tha na stòran corporra Amaro ùra a’ nochdadh suaicheantas dòigh-beatha ceann-uidhe, a ’ceangal boireannaich ri fasan, dealbhadh, teicneòlas, bòidhchead agus sunnd ann an diofar roinnean taobh a-staigh cruth siùbhlach. Bhrosnaich lùban agus loidhnichean boireann boireannaich, sìmplidheachd stuthan amh agus amalachadh nàdur an dealbhadh seo, far am bi an neach-dèiligidh a’ faireachdainn fàilte agus dibhearsain ann an àite a tha, aig an aon àm, minimalist agus beairteach, tech agus comhfhurtail, ùr-nodha agus blàth, a’ tionndadh an aghaidh gu bhith na thabhartas.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Amaro Stòr Dòigh-Beatha air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Amaro Stòr Dòigh-Beatha na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Amaro Stòr Dòigh-Beatha na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Tomhasan & Pacadh: Total floor area is 1300 square meters
Tagaichean: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teicneòlas Cinneasachaidh: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Dùbhlan Dealbhaidh: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Rannsachadh: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Brosnachadh: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Faid a' Phròiseict: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Sruth Obrachaidh: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Buill na Sgioba: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Creideasan Dhealbhan: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso