Terra Coffee Roasters Branndadh le Akihito Shimizu

Tha Terra Coffee Roasters Branndadh le Akihito Shimizu na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

PlatanamGrafaig· 2022

Terra Coffee Roasters Branndadh

le Akihito Shimizu

Neach-ceannach: Terra Coffee Roasters

Buannaiche Duais Platanaim A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #134335

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Terra Coffee Roasters Branndadh

Tha an dealbhadh suaicheantas lùbte, le cuspair stèidhichte air a' chùbhraidheachd a tha a' siubhal bhon àrainneachd cinneasachaidh far a bheil pònairean cofaidh air an àiteachadh, a' cur an cèill gu fradharcach eòlas cofaidh nàdarra den chàileachd as àirde. Tha gach leubail brannd a' taisbeanadh co-dhealbh de dhealbhan ionadail a tha a' ceangal aghaidhean nan riochdairean ris na tùsan aca, an àrainneachd aca, agus an luchd-cleachdaidh, còmhla ri grafaigean a tha a' togail a' phròifil bhlais. Tha seo a' cur an cèill tarraing shònraichte nan cofaidhean eadar-dhealaichte a thathar a' toirt a-mach anns gach sgìre.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Terra Coffee Roasters Branndadh air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Terra Coffee Roasters Branndadh a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Terra Coffee Roasters Branndadh na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Tomhasan & Pacadh: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tagaichean: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Teicneòlas Cinneasachaidh: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Dùbhlan Dealbhaidh: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Rannsachadh: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Brosnachadh: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Faid a' Phròiseict: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Sruth Obrachaidh: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Buill na Sgioba: Kiyoshi Uehara
Akihito Shimizu
Creideasan Dhealbhan: Photography : Yuma Gamae(Package,PR Tools)