Dona Vitamina Aithne Bhrannda le Ruis Vargas

Tha Dona Vitamina Aithne Bhrannda le Ruis Vargas na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2022

Dona Vitamina Aithne Bhrannda

le Ruis Vargas

Neach-ceannach: Laika

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

41,012

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #134862

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Dona Vitamina Aithne Bhrannda

Is éard atá i Dona Vitamina ná tionscadal aitheantais brannda a cruthaíodh do bhranda súibh atá ann cheana féin. Léiríonn an lógó bean Victeoiriach lena súile trasna agus í ag ól súibh, íomhá ghreannmhar de bhean atá i seilbh uirthi féin. Chun an smaoineamh sin a leathnú, líníodh sraith léaráidí de mhná ó eitneachtaí éagsúla i stíl steinsile agus pearsanaíodh iad le frásaí gairide, greannmhara. Feictear na léaráidí ar bhiachláir, ar phacáistíocht, ar mhálaí, ar chártaí poist, ar ghreamáin agus ar bhalla mór lámhdhéanta. Táirgeadh formhór na míreanna clóite trí chló-oifsit i ndathanna CMYK, agus síodphriontáladh na málaí.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Dona Vitamina Aithne Bhrannda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Dona Vitamina Aithne Bhrannda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Dona Vitamina Aithne Bhrannda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Tomhasan & Pacadh: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tagaichean: Branding, Logotype, Package, label, illustration
Teicneòlas Cinneasachaidh: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Dùbhlan Dealbhaidh: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Rannsachadh: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Brosnachadh: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Faid a' Phròiseict: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Sruth Obrachaidh: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Peutantan: Laika
Buill na Sgioba: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Creideasan Dhealbhan: Photo by: Madelaine Seagram and Laika