Crcrta Prìomh Dhearbh-aithne Corporra le Zilong Chen and Chao Yang

Tha Crcrta Prìomh Dhearbh-aithne Corporra le Zilong Chen and Chao Yang na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

Crcrta Prìomh Dhearbh-aithne Corporra

le Zilong Chen and Chao Yang

Neach-ceannach: Communication University of Zhejiang

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

11,052

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #135411

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Crcrta Prìomh Dhearbh-aithne Corporra

Is e Crcrta dearbh-aithne corporra a chaidh a dhealbhadh airson Ionad Rannsachaidh Sìneach airson Ealain Rèidio is Telebhisean, roinn riaghaltais. Tha an suaicheantas a' cothlamadh grafaigean agus teacsa. Bidh an sgeama dath a' cleachdadh nan trì prìomh dhathan telebhisein, dearg, uaine agus gorm. Tha samhla camara air a chruthachadh le trì cumaidhean geomatrach. Tha dà cheart-uilinn a' toirt iomradh air criathragan agus pàipear a chleachdar ann an gnìomhachas an rèidio agus an telebhisein. Tha an triantan a' toirt iomradh air lionsa no glaodhaire. Bidh na litrichean CRCRTA a' dol tron ghrafaig bho chlì gu deas gus am beachd conaltraidh a chur an cèill. Chan eil meud stèidhichte aig an dearbh-aithne agus faodar a sgèileadh gus a fhreagairt do dh'iomadh meadhan.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Crcrta Prìomh Dhearbh-aithne Corporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Crcrta Prìomh Dhearbh-aithne Corporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Crcrta Prìomh Dhearbh-aithne Corporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Tomhasan & Pacadh: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tagaichean: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Teicneòlas Cinneasachaidh: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Dùbhlan Dealbhaidh: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Rannsachadh: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Brosnachadh: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Faid a' Phròiseict: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Sruth Obrachaidh: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Buill na Sgioba: Designer:Chen Zilong and Creative Director:Yang Chao