Stories of Communication Dealbhadh Comharrachaidh Branda le Mengyi Xie

Tha Stories of Communication Dealbhadh Comharrachaidh Branda le Mengyi Xie na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

Stories of Communication Dealbhadh Comharrachaidh Branda

le Mengyi Xie

Neach-ceannach: School of Communication, East China Normal University

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

10,597

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #136234

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Stories of Communication Dealbhadh Comharrachaidh Branda

Is e Sgeulachdan Conaltraidh dealbhadh comharrachaidh lèirsinneach a chaidh a chruthachadh airson còigeamh ceann-bliadhna deug sgoil conaltraidh oilthigh. 'S e grafaig geoimeatrach a th' anns an loga phrìomhail, stèidhichte air an àireamh 15. Bhon loga phrìomhail, chaidh teaghlach de 100 fo-loga a leasachadh. Tha gach fo-loga a' taisbeanadh aon sgeulachd, innleachd no iomairt à eachdraidh conaltraidh, bho shreangan snaidhmichte a chleachdadh ann an amannan ro-eachdraidheil chun a' chiad phàipear-naidheachd agus an lìon-cruinne. Air an rèiteachadh ann an òrdugh tìm-eachdraidheil, tha na fo-logaichean air an cur an sàs air postairean, cuiridhean, leabhrain, taisbeanaidhean àite agus cuimhneachain.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Stories of Communication Dealbhadh Comharrachaidh Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Stories of Communication Dealbhadh Comharrachaidh Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Stories of Communication Dealbhadh Comharrachaidh Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Tomhasan & Pacadh: There were all kinds of size for the physical application products in this project.
Tagaichean: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Teicneòlas Cinneasachaidh: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Dùbhlan Dealbhaidh: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Rannsachadh: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Brosnachadh: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Faid a' Phròiseict: The project was in Shanghai.
Sruth Obrachaidh: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Buill na Sgioba: Mengyi Xie