Wu Sian Taigh-Teatha Malairteach le Gong Cha California and Vinci Solution

Tha Wu Sian Taigh-Teatha Malairteach le Gong Cha California and Vinci Solution na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

IarannTaobh a-staigh· 2022

Wu Sian Taigh-Teatha Malairteach

le Gong Cha California and Vinci Solution

Neach-ceannach: Gong cha CA Franchise

Buannaiche Duais Iarainn A' Design Award ann an Roinn Taobh a-staigh

15,159

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #137016

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Wu Sian Taigh-Teatha Malairteach

Tha pròiseact dealbhaidh Gong cha, air ainmeachadh gu h-iomchaidh, Wu Sian, ag eadar-theangachadh gu gun chrìoch ann an Sìonais agus faodar fhaicinn tron mhiann aige airson leudachadh cruinneil. Bidh a’ chiad bheachdan de dhealbhadh an taigh-tì a’ nochdadh àite comhfhurtail agus co-aimsireil airson a h-uile duine bho gach seòrsa beatha blasad agus tlachd fhaighinn. Tha cleachdadh fiodh nàdarra, clach marmoir, sràcan meatailt, agus dathan branda air feadh taobh a-staigh an taigh-tì a’ nochdadh prìomh luachan na companaidh: Tì, Companach, Ealain, Blas, agus Moment. Na stuthan organach a thathas a’ cleachdadh gus blàths a chruthachadh agus gus tlachd fhaighinn às an tì agus an àrainneachd mun cuairt orra.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Wu Sian Taigh-Teatha Malairteach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Wu Sian Taigh-Teatha Malairteach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Wu Sian Taigh-Teatha Malairteach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Tomhasan & Pacadh: The project covers a total of 1,197 square footage.
Tagaichean: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Teicneòlas Cinneasachaidh: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Dùbhlan Dealbhaidh: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Rannsachadh: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Brosnachadh: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Faid a' Phròiseict: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Sruth Obrachaidh: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Buill na Sgioba: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Creideasan Dhealbhan: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global