Bank of England Dealbhachd le Matteo Ruisi

Tha Bank of England Dealbhachd le Matteo Ruisi na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan.

UmhaDealbhadaireachd· 2022

Bank of England Dealbhachd

le Matteo Ruisi

Neach-ceannach: Bank of England

Buannaiche Duais Umha A' Design Award ann an Roinn Dealbhadaireachd

31,150

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139565

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Bank of England Dealbhachd

'S e aon de dhleastanasan Banca Shasainn notaichean-banca a chlò-bhualadh. Tha feartan eadar-dhealaichte aig notaichean a' Phunnd Shasannaich a tha gan dèanamh gun samhail. Chaidh dealbhachd nan notaichean a thoirt a-steach mar phàirt de phròiseact dearbh-aithne lèirsinneach nas fharsainge, ge-tà, chan urrainnear notaichean-banca ath-riochdachadh ach a' leantainn riaghailtean teann. Tha na dealbhan, air an togail le lionsa macro, a' sealltainn feartan tèarainteachd, caractaran, agus bòidhchead an dealbhaidh. Chaidh na h-ìomhaighean a roinn ann an 3 roinnean: buidhnean de notaichean, mion-fhiosrachadh, agus eas-chruthach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Bank of England Dealbhachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Bank of England Dealbhachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Bank of England Dealbhachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Tomhasan & Pacadh: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tagaichean: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Teicneòlas Cinneasachaidh: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Dùbhlan Dealbhaidh: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Rannsachadh: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Brosnachadh: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Faid a' Phròiseict: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Sruth Obrachaidh: Images for branded photography can be used on digital and print applications.
Peutantan: Bank of England
Buill na Sgioba: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Creideasan Dhealbhan: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell