Joy of Playing Aoibhneas an Chluiche le Squared

Tha Joy of Playing Aoibhneas an Chluiche le Squared na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

Joy of Playing Aoibhneas an Chluiche

le Squared

Neach-ceannach: Balin

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

15,918

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #140424

Faigh a-mach A-nis Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Joy of Playing Aoibhneas an Chluiche

Is é Aoibhneas an Chluiche aitheantas branda a cruthaíodh do Balin, cuideachta a dhéanann bréagáin do pháistí. Clúdaíonn an aitheantas an lógó, sócmhainní brandála, pacáistíocht agus dathanna agus cruthanna na mbréagán agus na gcarachtar. Tá an teanga amhairc íostarraingteach, le cruthanna simplí, pailéad dathanna laghdaithe agus léaráidí uiscedhathanna. Tá ainm agus scéal ag gach carachtar bréagáin, rud a chuidíonn le páistí ceangal mothúchánach a chruthú. I measc na n-ábhar roghnaithe tá adhmad, sraithadhmad, páipéar, cadás orgánach agus péintí atá bunaithe ar uisce agus ar phlandaí.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Joy of Playing Aoibhneas an Chluiche air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Joy of Playing Aoibhneas an Chluiche na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Joy of Playing Aoibhneas an Chluiche a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tagaichean: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Teicneòlas Cinneasachaidh: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Dùbhlan Dealbhaidh: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Rannsachadh: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Brosnachadh: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Faid a' Phròiseict: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Sruth Obrachaidh: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Buill na Sgioba: Creative Director - Yana Okoliyska