Tha Pakka Coffee Shop Feart Bunaiteach: Dearbh-aithne Branda le Sersen Shenzhen Brand Consulting na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2023

Pakka Coffee Shop Feart Bunaiteach: Dearbh-aithne Branda

le Sersen Shenzhen Brand Consulting

Neach-ceannach: Pakka Coffee Shop

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #142456

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pakka Coffee Shop Feart Bunaiteach: Dearbh-aithne Branda

Teacsa an Leabhair: Is dearbh-aithne branda é Pakka Coffee Shop a chruthaíodh do shiopa caife i Shantou, an tSín. Cuireann an dearadh litreoireacht lámhscríofa le chéile le scéim dathanna codarsnach gorm agus oráiste. Tá inspioráid faighte ag an litreoireacht neamhfhoirmiúil ó graifítí agus ealaín sráide, agus tugann an péireáil dathanna le fios stíl reatrach Meiriceánach. Coinníonn an córas amhairc simplí íomhá an bhranda aontaithe agus furasta a aithint thar mheáin éagsúla. Tá sé mar aidhm ag an dearbh-aithne cultúr an chaife a nascadh le saol laethúil agus dul i bhfeidhm ar chustaiméirí óga a bhfuil suim acu i bhfaisean sráide.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Pakka Coffee Shop Feart Bunaiteach: Dearbh-aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pakka Coffee Shop Feart Bunaiteach: Dearbh-aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pakka Coffee Shop Feart Bunaiteach: Dearbh-aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tagaichean: LOGO, Brand Image, Coffee culture, Street culture, American style
Dùbhlan Dealbhaidh: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Rannsachadh: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Brosnachadh: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Faid a' Phròiseict: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Sruth Obrachaidh: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Leugh am Brath Naidheachd

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