Tha Mohanii Dearbh-aithne Branda le Wei Sun na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2023

Mohanii Dearbh-aithne Branda

le Wei Sun

Neach-ceannach: DOTONE Brand Design

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

44,332

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #142914

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Mohanii Dearbh-aithne Branda

'S e dearbh-aithne branda a th' ann am Mohanii a chaidh a chruthachadh airson leubail fasain a tha freumhaichte ann an cultar an ear. Tha an suaicheantas stèidhichte air litrichean Laideann, a tha a' toirt gnè shìmplidh agus eadar-nàiseanta don bhranda. 'S e an litir M an samhla bunaiteach agus tha i a' toirt iomradh air inc, a' ceangal a' chomharra ri peann-sgrìobhadh Sìneach. Tha cruthan serif agus loidhnichean cùmhnaint air an cur còmhla agus air an ath-mhìneachadh. Tha cuideam air na litrichean M agus H, fhad 's a tha na litrichean eile air an lùghdachadh, gus am bi filltean lèirsinneach air an cruthachadh. Faodar an samhla ath-aithris, a bhriseadh às a chèile agus ath-chur ri chèile, agus faodar a chur an sàs ann am meadhan sam bith.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Mohanii Dearbh-aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Mohanii Dearbh-aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Mohanii Dearbh-aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Tomhasan & Pacadh: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tagaichean: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teicneòlas Cinneasachaidh: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Dùbhlan Dealbhaidh: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Rannsachadh: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Brosnachadh: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Faid a' Phròiseict: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Sruth Obrachaidh: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Peutantan: All copyrights DOTONE Brand Design,2020
Creideasan Dhealbhan: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020