Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh le Sig Studio

Tha Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh le Sig Studio na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

AirgeadTaobh a-staigh· 2023

Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh

le Sig Studio

Buannaiche Duais Airgid A' Design Award ann an Roinn Taobh a-staigh

18,715

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #143404

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh

'S e dealbhadh taobh a-staigh taigh-bìdh a th' ann an Haocailou a tha a' taisbeanadh cultar Shunde. Ann an cultar Shunde, tha Haocai a' ciallachadh deagh fhortan, fèisteas agus dath beairteach. Tha am pròiseact a' cleachdadh mòran lanntairean, dathan traidiseanta agus stuthan sreathach gus àile beòthail a chruthachadh. 'S e am phoenix, samhla air deagh fhortan agus far-ainm ionadail airson Shunde, am prìomh chuspair. Tha staidhrichean buidhe, le rèilichean-làimhe a tha nan sailean taice, a' treòrachadh gu bàr le bàta phoenix dà-fhillte air a mhullach anns a bheil fìon cuideachd ga chumail. Tha seòmraichean prìobhaideach air an treas làr a' toirt gu cuimhne lanntairean-èisg traidiseanta.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Haocailou Dealbhadh Taobh a-staigh Taigh-bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Tomhasan & Pacadh: The project area is 542sqm.
Tagaichean: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Teicneòlas Cinneasachaidh: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Dùbhlan Dealbhaidh: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Rannsachadh: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Brosnachadh: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Faid a' Phròiseict: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Sruth Obrachaidh: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Peutantan: Copyrights belong to SIG Studio,2021.
Buill na Sgioba: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Creideasan Dhealbhan: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021