Tgl An Dearbh-Aithne Branda Tgl le Wei Sun

Tha Tgl An Dearbh-Aithne Branda Tgl le Wei Sun na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2023

Tgl An Dearbh-Aithne Branda Tgl

le Wei Sun

Neach-ceannach: DOTONE Brand Design

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

11,009

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #143895

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tgl An Dearbh-Aithne Branda Tgl

Tha TGL na àrd-ùrlar rannsachaidh is foghlaim do chloinn. Bidh e a’ cleachdadh dòighean conaltraidh èifeachdach agus dòighean teagaisg inntinneach. Bidh an suaicheantas a’ cleachdadh a’ chromag mar neach-giùlain cuimhne branda. Bidh e a’ cleachdadh samhlaidhean lèirsinneach sìmplidh agus fìor gus ìomhaigh branda beairteach is inntinneach a chruthachadh, agus aig an aon àm a’ cruthachadh IP brannd eadar-dhealaichte, a bheir feartan daonnach don bhrand, a’ comasachadh barrachd eadar-obrachadh le clann agus a’ stèidheachadh cheanglaichean tòcail. Tha cleachdadh iomlan cànan lèirsinneach dath beairteach a’ nochdadh tòna beòthail, òigridh agus càirdeil.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Tgl An Dearbh-Aithne Branda Tgl air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tgl An Dearbh-Aithne Branda Tgl na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tgl An Dearbh-Aithne Branda Tgl a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Tomhasan & Pacadh: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tagaichean: Brand Design, Logo Design, Brand Identity, Education, IP Design
Teicneòlas Cinneasachaidh: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Dùbhlan Dealbhaidh: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Rannsachadh: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Brosnachadh: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Faid a' Phròiseict: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Sruth Obrachaidh: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Peutantan: All copyrights DOTONE Brand Design,2021
Creideasan Dhealbhan: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021