Uebaa Céannachd Branda le Marcelo Ruis Vargas Martinelli

Tha Uebaa Céannachd Branda le Marcelo Ruis Vargas Martinelli na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2023

Uebaa Céannachd Branda

le Marcelo Ruis Vargas Martinelli

Neach-ceannach: Laika

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #148861

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Uebaa Céannachd Branda

Is céannachd branda í Uebaa a cruthaíodh do chuideachta a dhéanann táirgí do leanaí. Tá an chéannacht bunaithe ar cheithre smaoineamh: spraíúil, feidhmiúil, inbhuanaithe agus aeistéitiúil. Cuirtear na smaointe seo in iúl trí phailéad leathan dathanna, léaráidí agus pictogramaí. Labhraíonn an teanga amhairc le leanaí, agus labhraíonn smaointe an bhranda le tuismitheoirí. Cuirtear an córas i bhfeidhm ar leabhar branda 96 leathanach, ar chlibeanna, ar chártaí, ar stáiseanóireacht, ar dhromchlaí, ar na meáin shóisialta agus ar shuíomh gréasáin. Táirgtear formhór na n-ábhar clóite trí chló fritháireamh i ndathanna CMYK, agus déantar na léaráidí go digiteach.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Uebaa Céannachd Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Uebaa Céannachd Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Uebaa Céannachd Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Tomhasan & Pacadh: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Tagaichean: Branding, visual identity, brand identity, illustration
Teicneòlas Cinneasachaidh: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Dùbhlan Dealbhaidh: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Rannsachadh: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Brosnachadh: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Faid a' Phròiseict: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Sruth Obrachaidh: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Buill na Sgioba: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Creideasan Dhealbhan: Laika Design