Namito Ìomhaigh Caractar Dèideag Ealain le Ge Zhang

Tha Namito Ìomhaigh Caractar Dèideag Ealain le Ge Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

ÒrSanasachd· 2023

Namito Ìomhaigh Caractar Dèideag Ealain

le Ge Zhang

Neach-ceannach: Ge Zhang

Buannaiche Duais Òir A' Design Award ann an Roinn Sanasachd

720,204

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #149033

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Namito Ìomhaigh Caractar Dèideag Ealain

'S e ìomhaigh dèideag ealain bhiortail a th' ann an Namito a chaidh a chruthachadh airson cleachdadh malairteach. 'S e nighean a th' ann an Namito le bilean ann an cumadh peitseig, stoidhle fuilt balgain-buachair dhearg agus ceann-aodach ann an cumadh cluasan coineanaich. Tha i a' caitheamh dreasa dhearg agus na seasamh le a làmhan na pòcaidean agus a sùilean dùinte. Tha a bilean putach a' cruthachadh dà chridhe agus an litir X, comharra air gaol a thoirt don t-saoghal fhad 's a tha i a' diùltadh na tha dona. Tha an caractar a' nochdadh ann an dealbhan, bhideothan, taisbeanaidhean agus bathar clò-bhuailte. Tha Namito ag amas air cuideam inntinn a lùghdachadh agus daoine a bhrosnachadh gu bhith iad fhèin.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Namito Ìomhaigh Caractar Dèideag Ealain air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Namito Ìomhaigh Caractar Dèideag Ealain na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Namito Ìomhaigh Caractar Dèideag Ealain a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Tomhasan & Pacadh: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tagaichean: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teicneòlas Cinneasachaidh: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Dùbhlan Dealbhaidh: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Rannsachadh: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Brosnachadh: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Faid a' Phròiseict: Since 2021, China
Sruth Obrachaidh: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Buill na Sgioba: Ge Zhang
Creideasan Dhealbhan: Beijing JiuPin Technology Co., Ltd.