Sogno Jewelry Design Córas Aitheantais Branda le Named Co. Creative Agency

Tha Sogno Jewelry Design Córas Aitheantais Branda le Named Co. Creative Agency na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

UmhaSanasachd· 2023

Sogno Jewelry Design Córas Aitheantais Branda

le Named Co. Creative Agency

Neach-ceannach: Sogno

Buannaiche Duais Umha A' Design Award ann an Roinn Sanasachd

31,616

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #151075

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Sogno Jewelry Design Córas Aitheantais Branda

Is córas aitheantais branda é Sogno Jewelry Design a cruthaíodh do bhranda seodra. Tá an lógó díorthaithe ó chruthanna plandaí, le cuar a chuimhníonn ar ghas agus mionsonraí a tógadh ó dhuilleoga curtha le cló seiriif. Úsáidtear crann fige mar phríomh-mhóitíf. Is é ciorcal an eilimint eochair, agus tagraíonn sé do fháinne agus don nasc idir beirt dhaoine. Cuirtear an aitheantas i bhfeidhm ar léaráidí, dathanna, comharthaíocht, málaí siopadóireachta, taobh istigh na siopa agus foirmeacha ordaithe. Osclaíonn cás ciorclach an fháinne cosúil le bláth ag oscailt, agus rinneadh tástáil ar leathchéad fréamhshamhail.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Sogno Jewelry Design Córas Aitheantais Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sogno Jewelry Design Córas Aitheantais Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sogno Jewelry Design Córas Aitheantais Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tagaichean: Jewelry, Brand, Package, Identity, Symbol
Dùbhlan Dealbhaidh: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Rannsachadh: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Brosnachadh: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Faid a' Phròiseict: The project started in October 2020 in Seoul, and finished in March 2021.
Sruth Obrachaidh: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Leugh am Brath Naidheachd

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