Taishun City Feiniúlacht Branda le Zhejiang Gongshang University

Tha Taishun City Feiniúlacht Branda le Zhejiang Gongshang University na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2025

Taishun City Feiniúlacht Branda

le Zhejiang Gongshang University

Neach-ceannach: Taishun County People's Government

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

14,578

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152814

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Taishun City Feiniúlacht Branda

Is feiniúlacht branda í Taishun City atá deartha do chathair. Tá an lógó tógtha as línte a chruthaíonn ainm na cathrach, rud a chruthaíonn marc nua-aimseartha agus íosghlan. Caitear leis an spás bán laistigh den lógó mar limistéar oscailte inar féidir siombailí radharcacha uirbeacha éagsúla a thaispeáint. Is féidir an marc a oiriúnú trí athruithe ar líne agus ar chruth, sa chaoi go bhfanann an t-aitheantas láidir ar fud go leor feidhmeanna. Ligeann formáidí veicteora don lógó a bheith scálaithe go dtí aon mhéid, ó chártaí gnó go fógraíocht lasmuigh. Úsáideann ábhair branda clóite stoc in-athchúrsáilte agus in-bhithdhíghrádaithe.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Taishun City Feiniúlacht Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Taishun City Feiniúlacht Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Taishun City Feiniúlacht Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Tomhasan & Pacadh: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tagaichean: Culture, innovation, sustainability, inclusiveness,City Brand
Teicneòlas Cinneasachaidh: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Dùbhlan Dealbhaidh: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Rannsachadh: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Brosnachadh: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Faid a' Phròiseict: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Sruth Obrachaidh: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Buill na Sgioba: Designer: Kan Zhao
Creideasan Dhealbhan: Designer: Zhao Kan