Transatlantic Innovation Week Conaltradh Tachartais le Stefan Maier-Wimmer

Tha Transatlantic Innovation Week Conaltradh Tachartais le Stefan Maier-Wimmer na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

IarannSanasachd· 2024

Transatlantic Innovation Week Conaltradh Tachartais

le Stefan Maier-Wimmer

Neach-ceannach: U.S. Konsulat München

Buannaiche Duais Iarainn A' Design Award ann an Roinn Sanasachd

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #153141

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Transatlantic Innovation Week Conaltradh Tachartais

'S e tachartas ioma-latha a th' ann an Seachdain Ùr-ghnàthachaidh Thar-Atlantaig, air a chur air dòigh le Ambasaid nan Stàitean Aonaichte agus na còig àrd-chonsalachdan uile, a tha a' cuimseachadh air a' chom-pàirteachas Gearmailteach-Ameireaganach agus a chumhachd ùr-ghnàthachail fharsaing. Fo shuaicheantas na bliadhna seo cruthachalachd gun chrìochan, chaidh trèilear tachartais, duilleag-thuirling agus seata slàn de dh'innealan meadhanan sòisealta a dhealbhachadh airson com-pàirtichean an tachartais. Tha prìomh ìomhaigh an tachartais a' cothlamadh an t-suaicheantas leis a' bheachd air com-pàirteachas mar a' phrìomh theachdaireachd.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Transatlantic Innovation Week Conaltradh Tachartais air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Transatlantic Innovation Week Conaltradh Tachartais na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Transatlantic Innovation Week Conaltradh Tachartais airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Tagaichean: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Teicneòlas Cinneasachaidh: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Dùbhlan Dealbhaidh: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Brosnachadh: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Faid a' Phròiseict: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Sruth Obrachaidh: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Buill na Sgioba: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht